1. Cost Center Perception: Corporate sustainability efforts are often seen as cost centers, requiring significant capital and labor.
  2. Lack of ROI: Many businesses struggle to find a clear return on investment from their green initiatives.
  3. Consumer Skepticism: Potential risks of greenwashing can lead to consumer mistrust.
  4. Supply Chain Challenges: Eco-friendly product versions often face more complex and costly supply chains.
  5. Misalignment: Sustainability efforts sometimes don't align with core business opportunities.
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