- Cost Center Perception: Corporate sustainability efforts are often seen as cost centers, requiring significant capital and labor.
- Lack of ROI: Many businesses struggle to find a clear return on investment from their green initiatives.
- Consumer Skepticism: Potential risks of greenwashing can lead to consumer mistrust.
- Supply Chain Challenges: Eco-friendly product versions often face more complex and costly supply chains.
- Misalignment: Sustainability efforts sometimes don't align with core business opportunities.
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